Letter in local press dealing with pollution

Tom Baker’s assertion that the new 20mph speed limits contribute to our air pollution is a useful prompt to our council to get on with explaining to us all why they, like so many councils, are implementing lower speeds where we live, learn and shop. (Letters, April 2, 2015)

In reality tested evidence shows that lower speeds cause very little difference in journey time and can even reduce air pollution, depending on driving style, because traffic flows more smoothly rather than accelerating to 30+mph from one queue in order to stand at the next.

But the real saving in lower speeds is in making it feel safe enough for people to choose active travel options, walking or riding bikes rather than using their cars for short journeys and, which is the most polluting use of vehicles.

The children and adults who do so not only improve their health generally, they are also now known to be inhaling less pollution than those inside vehicles.

Readers can visit 20splentyforsheffield.org.uk for factual information regarding the benefits of lower speeds.

Some highlights from the 6th Annual ‘20splentyforus’ Conference in Cambridge

midst presentation from various Councils and bodies, 2 stood out in particular as having possible relevance for us in Sheffield:

Paul Butcher, Director of Public Health, Calderdale. (This and al presentations via Landor link below)

Paul has led on some fundamental changes in approach/structure re the implementation of 20 in his patch:
Moved focus of criteria for schemes from KSI nos to Health Impact and well being Outcomes
Emphasised Active Travel
Given strong Leadership on aims like ‘X area should be safe for 10 yr olds to walk/cycle to school’

And to do so he has clearly linked the value of lower speeds to:

Introduction of wide area 20mph limits to suit road function.
Increased Active Travel choices – walking and cycling.
Improvement in air quality.
Improvement in ‘Place’, social cohesion and local economy.
Increase in healthy lifestyle and health outcomes.

And made structural changes such as bringing Road safety into the PH Directorate to pool resources/join up approach.

2. Nicola Wass, CEO of SO-MO, a pvte org in Liverpool contracted by the Council to ‘market’ 20mph. http://www.so-mo.co.uk/

Her work/presentation is summarised brilliantly here: http://bit.ly/1xsTIHQ

This is the work behind Liverpools fantastic ‘20 effect’ campaign http://www.the20effect.com/

The beauty of this is that they have moved the emphasis from a top down, Authority led implementation/’imposition’ of 20 to one coming up from the Community.

I collared Nicola and asked what it would cost for their org to bring the knowledge and expertise they have gained in Liverpool to a.n.other Authority – she said an Authority could see significant benefits from an outlay of £50.000.

Presentations here: https://landorlinks.box.com/s/95tg0d7c9kz2yxw9yi28buz24dsyyn4e

Richard Attwood

20 Effect campaign to be shown on The One Show. Wed 8th April

From Rod King MBE

A couple of weeks ago I had a call from a BBC researcher about 20mph limits.

After a request to provide a “human interest” story, I put them in touch with Nicola Wass at SoMo to talk about how compliance was being boosted in Liverpool by working with children.

I am delighted that they took up the offer and a session on this will take place on the One show tomorrow :-

the film about Liverpool City Council’s The 20 Effect campaign will be shown and discussed tomorrow evening on The One Show!

The episode is due to air at 7pm on BBC 1 on Wednesday 8th April 2015, during the episode our recent work will be shown and discussed by comedian Jack Dee, broadcaster and columnist Caitlin Moran and Slade’s Neville ‘Noddy’ Holder.

Last week, a film crew from the BBC joined So-Mo, Merseyside Police, Blackmoor Park Junior School and The Bobbie Colleran Road Safety Campaign to record ‘Kids Court’. During this activity, drivers caught speeding on nearby 20mph roads were pulled over by Merseyside Police, drivers were then offered a Fixed Penalty Notice or the chance to sit down with local children to discuss the dangers and consequences of speeding.

I just wanted to make you aware of this broadcast so you can tune in tomorrow!

Thanks to John Callaghan at SoMo for letting us know.

Rod King MBE

Radio Sheffield – follow up

Radio Sheffield bit done, thanks again for input.
Link to the Rony Robinson show here:
We are on at  22 mins in  but quite  brief in the event due to big storey abot the A&E crisis.
listen also to the woman I was talking to in the waiting area 35 mins in, interesting she picked up on the social benefits! – a worthwhile conversation..
Note that Sheffield Council were invited but had no one available. This was just the sort of opportunity they should have be making the most of so we will be writing to say so & offer our services if they are so short or busy.
See attached paper for notes

11 more 20mph zones planned for Sheffield

We welcome the news that 11 new 20mph zones could be introduced across Sheffield soon.

The proposed list includes Gleadless Valley, Hillsborough, Woodhouse, Meadowhead. Stannington, Park Academy, Greystones, Firth Park, Wincobank and Hurlfield.

The new 20mph zones are in addition to the 14 areas brought in during the last two financial years.

All we require now is some commitment to enforcement.


2015 Conference – Cambridge 12th March

From Rod King..

I am delighted to release the details of the 2015 conference we are planning for March 12th, 2015 in Cambridge.

This will be the 6th 20mph conference we have been involved with and we have some great speakers lined up.

Conference details may be seen on our website at :-


It will feature :-


  • Lesson learned from implementations in Cambridge, Manchester and Liverpool
  • Keynote presentations from Chris Boardman MBE, Policy Advisor for British Cycling and Joe Irvin, CEO of Living Streets
  • Perspectives from Public Health
  • The impact of 20mph on place and equality
  • 20mph – the developing norm – opportunities and challenges
  • And our Campaigner of the Year presentation

It will be chaired by Phil Moore, chair of the TAG Transport Committee, who was an excellent chair at our 2013 conference.

We also are planning a free evening event in Cambridge just for campaigners where we will review the conference presentations from a campaigning perspective.

We will provide you with more details as they become available.

In the meantime it would be useful to ensure that your councillors, public health people and council officers are aware of the conference and date with the flyer that can be downloaded from :-